Jessica Langer, PhD discusses consumer culture theory & her students event at La Maquette
Jessica Langer, PhD in conversation about consumer culture, present marketing trends and the A Kind Market Pop-Up the community project focused on raising money and awareness for animals rights and sustainable purchasing that her Centennial students @natszubs & @sarathecreatorxx put on at La Maquette event venue for their culminating project.
My name is Jessica Langer, I am a professor of Public Relations at Centennial College I teach in the Bachelors of Public Relations Management program. Our students do what we call the capstone course, which is an independent study major project. Two of my students decided that they wanted to run an event benefiting the Toronto Human Society. They chose to do an event that was around animal rights that was about cruelty free products that was about ethical products. So they created what we would call key messages in Pr. They wanted products that were ethical and cruelty free and that were kind, it was called a kind market pop-up. They developed their understanding of this audience not just who’s going to wants these things but who are the people who are going to want to be the sort of person who goes to this event and be the sort of person who buys these things. So that’s where I brought my research in consumer culture theory into the classroom a little bit. The thing is though its all storytelling, its all part of the same kind of I guess you might call it a macro field. Its just telling a story in different ways to different people using different media. And this is how I ended up bringing all these things together in my work at Centennial.